Social Content
Supported my team with social graphics and content ideas. Added social metrics to campaigns and custom dashboards to glean insight into different behavior patterns across platforms.
Social Posts
Created animated or static visuals using Canva or Illustration to elevate our social engagement. Created utm tags in Hubspot and GA4 developer to capture new visitor data and behavior in Google Analytics to drive organic traffic.
Conceptualized and supported the #FridayFeature posts celebrating our amazing workforce and spotlighting different teams to boost morale and encourage different department appreciation.
Podcasts on Youtube
Served as the sound engineer for our podcast and managed the project to launch the podcast on Youtube, yielding a 400% increase in streams and driving traffic to our website.
