Email Marketing

Created email templates and owned the visual design behind all Hubspot emails, from transactional, support, newsletters, and marketing.
 

• Partnered with content team and built emails with smart modules for A/B testing, segmentation based on verticals, and more

• Created custom personalization properties used in nurture campaigns and transactional emails for billing and payments.

• Created and implemented more specific subscription types which led to a decrease in unsubscribes

• Created a resubscribe page and educational material to aid AM's in ensuring current clients could receive product updates

• Expedited the review process by leveraging Jira and Slack to send out preview tests to requesting departments and established a standard for following up with delivery reports.

  • Cut middle-man requests to Senior Managers​

  • Increased support team's ability to maintain updated contact information in Netsuite and Salesforce

  • Educated AM's and others by developing guides around Subscription Types and undeliverability reasons shared on our internal communication systems.

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